During the Superbowl, Esurance purchase the first TV Ad spot after the game, saving them millions. They then went on to announce that they were going to give one lucky winner that $1.5 million saved through a Twitter sweepstakes. The result was a record breaking ad campaign that ultilized social media to it’s fullest to […]
When one thinks of branding and the pioneers in utilizing new media and second screen effectively to build a brand and ultimately an empire, a lot of organizations come to mind. One that probably doesnt, is the WWE. The WWE, or World Wrestling Entertainment for the uninitiated, was founded in the 1950s. It has been […]
Date: Sunday, March 9, 2014 Time:12pm-1240pm Location: Austin Convention Center, Ballroom G, Austin Convention Center So you have a brilliant idea for a book. No, lets take it further. You have a finished manuscript! And you’ve even self published! Now how do you sell it? Tim Grahl aims to answer this exact question and more […]
View as slideshow Entertain Latinos Online – Beatriz Acevedo MiTu Network@MiTuNetwork @MiTuNetwork started w/ 20 channels, now 450. Started w/ 100k subs, now 3.2M, 250k monthly views now 47M #mitu #youtube #sxswi #sxsw #latism Sat, Mar 09 2013 15:51:26 ReplyRetweetFavorite MiTu is a channel network compromised of Latino creators. They have formed a community to […]
Latinos y Mobile: A Silver Bullet? Austin Convention Center, Room 5ABC Friday, March 8, 5:00PM – 6:00PM It’s hard to imagine life before smartphones, but barely seven years ago, the iPhone was only a twinkle in Steve Jobs’s eye. Today, over half of U.S. mobile phone users utilize smartphones. Without a doubt, the future of […]
[View the story “Making a Grand Entrance: How to Launch a Product” on Storify]
Attention all tech nerds: save your current game of WoW, adjust your glasses and make sure your pocket protectors are secured because it is time to step out of your mother’s dimly list basement and talk to some real, live, people. Alright, this stereotype is not exactly in place anymore, however author Susan Weinschenkknows that there […]