Day three was full of amazing ideas and innovations! Kai Wright guided us in understanding branding and how the future of branding will involve the incorporation of more senses, not only sight. Benevolent AI shared how they are using Big Data and AI to assist scientists in bringing treatments and cures to diseases that have […]
[View the story “Seven Decision Science Secrets that Drive Behavior” on Storify]
[View the story “Content Is the Starting Line, Not the Finish Line” on Storify]
If your brand or organization could benefit from having a highly engaged user base, you might want to consider putting them first. Just look at Pinterest – they’ve made this concept their company’s core value. David Rubin, head of growth at Pinterest, leads the community, marketing and brand teams who are responsible for the company’s […]
“My motivation was to change the world.” Dr. Paul Bunje has studied the life in the planet’s great oceans for many years. He has also done work on arguably the greatest challenge of our time, the issue of climate change. Now at XPRIZE he is heading up the Wendy Schmidt Ocean Health Competition, geared towards […]
Welcome to the world of ‘weird brand Twitter,’ where Hamburger Helper is bae, DiGiorno Pizza is your Valentine and JCPenney forces you to question their sobriety. It’s funny, but is it working for these brands? Chapin Clark, EVP, managing director and copywriter for R/GA, and Katie Notopoulos, senior editor for Buzzfeed, join together to discuss […]
Nancy Harhut is the chief creative officer of Wilde Agency, where she combines behavioral science with digital and direct marketing in order to get people to act. As part of SXSW Interactive, Harhut will explore how to incorporate decision-science principles into marketing practices as a means of achieving results. Q. How did you come up […]