When one thinks of branding and the pioneers in utilizing new media and second screen effectively to build a brand and ultimately an empire, a lot of organizations come to mind. One that probably doesnt, is the WWE. The WWE, or World Wrestling Entertainment for the uninitiated, was founded in the 1950s. It has been […]
Kristina Eastham a digital strategist at Digitaria, a digital strategy agency, described her panel inspiration coming from talking about how technology changes our language. She described this as “a kind of boring topic.” At SXSW this topic is anything but. As a veteran SXSW panelist she will moderate the panel “If Content Is King, Who […]
Coverage on two of four Future 15 conversation
This year at SXSWi, Stephanie Hay (of Stephanie Hay, LLC) will be sharing her skills as a successful copywriter who believes “the message should lead any efforts — online, mobile, offline — and the design or functionality serves to uplift, support, complement, and more effectively deliver that message.” Yes, design supports the message (not the […]