During the week leading up to SXSW Interactive, I started to panic. How was I supposed to handle something most people described as overwhelming? I had never really liked crowds, I was unsure of my abilities to cover an event like Interactive, and with so many options, I had no idea how I was going to choose what to […]
[View the story “Content Is the Starting Line, Not the Finish Line” on Storify]
What is the next step in mobile technology beyond the smart phone? Wearable technology – watches, activity trackers, health monitors, augmented reality headsets, pet wearables, shirt camera. Connected technology – smart house, floor mat, vehicles. This panel began with a brain-dumping of all the mobile technology these panelists currently see on the market, or in […]
[View the story “Back to the Future of Media” on Storify]
User-generated content is extremely important in the decision process of consumer purchases. Ratings and reviews are found on almost any website with a product. Because of the influence this content has, it’s critical that it be authentic. Enter Gene Austin. He is the chief executive officer of Bazaarvoice, a technology company that provides its clients […]
When Cindy Royal, associate professor for the School of Journalism and Mass Communication at Texas State University, first got the idea for a SXSW Interactive panel that would expand upon the importance of platforms in media organizations, she recruited the smartest people she knew to help her. Royal reached out to Trei Brundrett, chief product […]
We live in a world where people can actually make a living by creating and managing a blog. Although many of these blogs look drastically different from when they first became popular, the basic idea is still the same. Content gets pushed out; people consume and share it. Whether you’re already an expert at running your couponing […]