If your brand or organization could benefit from having a highly engaged user base, you might want to consider putting them first. Just look at Pinterest – they’ve made this concept their company’s core value. David Rubin, head of growth at Pinterest, leads the community, marketing and brand teams who are responsible for the company’s […]
One is the biggest name in data journalism. The other is the biggest name in sports writing. Nate Silver and Bill Simmons are now both under the ESPN umbrella. In fact, Silver announced today he will relaunch his FiveThirtyEight site with ESPN in less than ten days. Read my Storify recap for more. [View the […]
Brand attachment is more than just preference. It’s about a brand becoming an extension of a consumer. What brand are you attached to? This is the major topic Larry Vincent, executive director of UTA Brand Studio, has been researching, asking questions such as how and why people attach to brands. He will be discussing his […]