During the Superbowl, Esurance purchase the first TV Ad spot after the game, saving them millions. They then went on to announce that they were going to give one lucky winner that $1.5 million saved through a Twitter sweepstakes. The result was a record breaking ad campaign that ultilized social media to it’s fullest to […]
Bob Thacker is the creative genius behind the Elf Yourself campaign. He spoke with Dan Khabie, CEO of the digital advertising agency Digitaria. They spoke about advertising in the 21st century, finding good mentors, reinvention and how to engage on all fronts with technology. Listening to two top dogs – @khabie & @JustBobThacker – discuss […]
It has often been said that music can cross boundries. In the age of the millenials, this is resonating even more. More marketers realize that the way to reach the new generation is not through segmentation by demographics. The best way to reach your audience is by the power of music. Jake Katz, Vice President […]
Soon you’ll be able to print and customize your own Oreo through a vending machine-like 3D printer. This is what Bonin Bough, vice president of Global Media and Consumer Engagement at Mondelez International, calls “hacking food,” hacking meaning “breaking things to create value.” Bough explained the revolution of food. Society went from being hunters and […]
) [View the story “The Introvert Uprising ” on Storify]
Winter is coming. Okay, that isn’t very accurate, but Winter has come to the Austin Music Hall. Fans of the HBO series Game of Thrones can experience life in Westeros at Game of Thrones: The Exhibition. Featuring hundreds of props and replicas from all four seasons of the popular show, Game of Thrones: The Exhibition […]
On June 25 at midnight, nearly 200,000 people worldwide were watching the Wendy Davis filibuster. Zero of those viewers were watching on CNN or Fox News or MSNBC. Instead, anyone that wanted to watch the most interesting political story of the summer, and quite possibly the year, tuned in to the Texas Tribune livestream. Rodney […]