Thoughts and Impressions of SXSW 2015
This is the eighth year of the SXTXState.com project, a course I teach where graduate students prep for and attend SXSW Interactive. What a blast we had. It’s always so great to see the students integrating into the SXSW community, doing interviews and having conversations. This year, TXST students heard from and met with people […]
Content Is the Starting Line, Not the Finish Line
Live Music as Means for Brand Engagement
The festival model has taken the music industry by storm: Austin City Limits, Coachella, Bonnaroo and Lollapalooza have all revolutionized how music is discovered and consumed. This panel consisted of Andrew Klein of AEG Live, Hank Neuberger of Springboard Productions, Jimmy Chamberlin of LiveOne Group (and former drummer of the Smashing Pumpkins), and moderator John […]