Preview: 1984 Meets Moneyball - Who Owns Player Data?

Wearable tech for fitness is a craze that seems never ending as technology constantly advances. But what about wearable tech and professional athletes? What’s being done with the data collected on NFL players, and who is protecting players’ privacy? Daron Roberts, founding director of the Center for Sports Leadership and Innovation (CSLi) at the University of […]

Preview: Play for Pay: What's It Like to Be a Pro Gamer?

Have you ever wondered what pro gaming is all about? Can people really make a living off of gaming professionally? What’s it like to be a celebrity Esport athlete? In his upcoming SXSW panel, Ian Barker, Esports producer at The Daily Dot will cover these questions and more. Along with Lydia Picknell, Co-Owner of Paradigm, and other […]

SXSW Tips

First Time? That’s Okay. We’ve got you covered on the tips that can help make your life easier during this long week. As SXSW approaches, you may be wondering what to wear, what to bring, and how to prepare for a conference of this capacity. First, create a schedule. There are hundreds of panels, so planning in […]

Preview: Sports media's role in shaping social justice

From Title IX violations at universities to transgender inclusion in professional sports, sports media have assumed an important role in reporting on more than players and stats. At the intersection of sports and culture, social justice issues are garnering public attention thanks to an evolving purpose of sports media. Jessica Luther, investigative journalist and author of “Unsportsmanlike Conduct: College […]

Preview: What Today's Social Movement Looks Like

What is your “Like” on Facebook really worth? Motivational Speaker Derrick Feldmann has written two books on the subject of social movements and how they become successful, and will be heading up the session “Social Activism: How to Ignite a Movement” in SXSW’s SXgood track. The side of activism we typically see is through social […]

Preview: Why GIFs?

I’m sure you’ve seen GIFs exploding on the Internet this year. Who doesn’t love a funny cat GIF here and there? In case you’ve been hiding under a rock your whole life and don’t know what a GIF is, it is a three to five second looped video. A GIF can sometimes express more than […]

Preview: Exploring A Holographic Mars

Have you ever dreamed of going to a different planet? Now you can — kind of. While a human has not physically been put on Mars yet, NASA Jet Propulsion Laboratory and Microsoft have partnered up to build a mixed-reality system that is allowing scientists and engineers to explore Mars. This is the most accurate 3D […]