Be Creative (be an expert), Get Paid

“Find out what you’re passionate about,” said Nick Campbell as he opened his SXSWi panel “Be Creative, Get Paid”.  It’s no revelation to hear that in order to be happy, you need to do something you are passionate about. Passion is something that Nick Campbell possesses. Campbell brought up something that is relevant to all […]

“I think you should change the color” “I asked, and my Mom thinks the site needs to be more ‘Denzel Washington,’ can we do that?” I happens. Even after several meetings, drafts and mock-ups, a client’s input can turn a beautiful piece of web designer heaven into a nightmare. That nightmare can leave many feeling […]

A large portion of our class were thrown into the wonderful (and sometimes chaotic) world of SXSWi for the first time this year. We all had fun, we all networked, and some of us even got caught in panels that we didn’t fully understand. However most of us learned a few things and came away […]

The Effects of Twitter on News

More than any other social media, Twitter has had a profound effect on news. I personally was most looking forward to the SXSWi core conversation about this very topic. It didn’t disappoint and it’s a conversation every news director should be having with his or her newsroom. This particular discussion featured some heavy hitters in […]

Don't Get Sued: A Guide for Content Creators

If rule number one for content creators is to make amazing content, then rule number two is don’t get sued!  Josh Sussman, counsel for CollegeHumor, Koethi Zan, counsel for MTV and Luke Paglia, counsel for American-Eagle marketing all spoke about legal issues the content creators need to understand. The panelists were quick to point out that this […]

The entertainment didn’t end with the keynote addresses wrapped up each day at SXSWi. As people filed out of the keynote area, they still had to get their “rap-up.” Yes, a rap-up. Austin rapper SaulPaul was brought to SXSWi to develop a rap that highlighted the keypoints of each day’s keynote. SaulPaul made up the […]