Preview - Customer care, 140 characters and beyond

Rob La Gesse’s official title at San Antonio-based web hosting company Rackspace is Chief Disruption Officer. And he wears it with pride. Formerly the Director of Customer Development, La Gesse earned the new title after waking up Rackspace Chairman Graham Weston in the middle of the night to address a customer complaint. For La Gesse, […]

Top 5

As of 2007, the gaming industry outpaced the movie industry worldwide in terms of total revenue; by the end of this year, it will become the fastest growing component of the media sector worldwide. With the advent of smartphones and the “casual gamer,” more people are playing videogames than ever before. Whether you’re a hardened […]

Christie Nicholson

Science journalist and SXSW Interactive presenter Christie Nicholson says panelists should ask themselves two questions about their topics: “Why should people care?” and “Why should people care now?” She hopes people will care about her panel, “U.S. Military’s Mad Science Revealed.” In her proposal she writes, “For more than 50 years the mad scientists at […]

Preview - Offline America

Offline America:  Why We Have a Digital Divide – Jessamyn West, MetaFilter.com One of the most interesting panels I came across in the list of chosen panels was Jessamyn West’s panel about the divide between those who are online constantly and those who don’t even have access to the Internet at home.  Being graduate students […]

John Gerzema is a marketing whiz, WSJ best selling author and President of BrandAsset Consulting, overseeing strategy across the Young & Rubicam Companies, Board Advisor/Wanderfly Gerzema has spent his career creating and guiding the brand strategies of many of our household names: McDonald’s, BMW, Coca-Cola, United Airlines, Holiday Inn and more. Today, as Chief Insights […]