SXSW Gaming Expo Friday, March 8 – Sunday, March 10 Palmer Events Center Calling all gamers! This is your chance to revel in the many, wonderful free activities that will be offered at this year’s SXSW Gaming Expo. Year after year, the Expo has gotten bigger and better. And this year is no different. Gaming […]
Designing for Real-Time Marketing Saturday, March 9 5:45PM – 6:00PM Hilton Austin Downtown After the Super Bowl, more people were talking about the Oreo ad that popped up during the 34-minute blackout than ads that cost millions of dollars. This incident flawlessly illustrates real-time marketing and events like this are causing people in the industry […]
How many of your relationships in your social networks do you consider true relationships? In today’s world, this is becoming normal; friendships, marriages, job opportunities now rely on the creation of a profile or strong social network. There are several great panels on how to utilize these new tools and how to sift through networks […]
Citizen journalism is nothing new; it has But it was during the Arab Spring in early 2011 that this phenomenon became an undeniable force in our media landscape. Jim Frederick, editor of Time International, says he had been aware of citizen journalism for many years, but the Arab Spring really made him sit up and […]
Disaster: The Future of Crisis Communications Friday, March 8 3:30PM – 4:30PM Austin Convention Center Room 9ABC Lieutenant Ana Visneski has dealt with many of the major water related disasters Mother Nature has thrown our way in recent years. She has served as Public Information Officer for numerous Hurricane disasters and has designed and provided crisis […]
From The Grammys to water bottles and a holiday of love. Check out what you missed this week.
I had the opportunity to discuss the ins and outs of the upcoming SXSW Interactive panel, Get Ready to Rumble! How WWE is Crushing Social TV, with panel strategist Jason Hoch. Hoch is the senior vice president of Customer Strategy & Product Marketing at social marketing development company Echo, which has a hand in facilitating the WWE’s dominance […]