Engage or Die: Multicultural Millennials Matter

The world will one day become colorblind, and we will all just be beige. As far as millennials are concerned, this day is already here! To reach your target markets, not only do you have to be digital, but your content has to be adaptable, flexible and relevant to all ethinicites. So how exactly do […]

Not Enough Of Us: We Are Not Black Twitter

SXTXSTATE alumni Kiana Fitzgerald spoke today at SXSW. Her panel focused on black twitter. With a wide range of topics ranging from how brands can interact with black twitter, to the different subsects of black twitter and how black twitter can react as group to situations occuring on the twitter platform The second part of […]

Gary Vaynerchuck Tells You How To Rock SXSW

Gary Vaynerchuck – entrepreneur, celebrated social media guru and public speaker – was one of the first panels to talk at SXSW Friday. As a long time SXSW attendee, Gary’s panel seemed to be a mix of solid, veteran SXSW advice, as well as adrenaline and fuel to get the crowd sparked for five days […]

The Future of Non-Profits is Digital

David Neff of PwC Advisory gathered a handful of non-profit professionals to briefly discuss some trends for the future of non-profits at a meet up “What is the Future of Non-Profits?” on the first day of SXSWi. Neff said non-profits should start sending short snippets of information to adhere to millennials and generation Z’s online […]

MashSXSW

Grumpy Cat is female. Let’s start with that essential information. Tardar Sauce, better known to the Internet world as Grumpy Cat, is not only a famous cewebrity (see what I did there?), but she also is a spokescat for Friskies now. As a brand ambassador, she travels the country for big events. That means she’s […]

Black Social TV

We all know that Social Media has immense power, but enough power to change storylines on TV shows and even who is cast them? Surely, those decisions are in the hands of the powers that be? Well, apparently, that power really is the people. Lynessa Williams, a social media strategist and public relations professional along […]