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Citizen Dicks: Solving Murders with Social Media

With the advances in techology, you would think that it’s easier to solve crimes today than it would have been 50 years ago. You’d be wrong! True crime writers, Michelle McNamara and Bill Jensen discussed some interesting statistics about crime solving and the role of social media and crowd sourcing when it comes to solving […]

SXSW Panel: Emoji & Texting: Is Human Language Extinct?

With the ever increasing popularity of Twitter and the rise of video and image based social media such as SnapChat and Instagram, it’s natural to wonder if in fact human language is disappearingĀ and evolving into pictures. This answer is – no. The truth of the matter is emoticons and emojis are the origins of language […]

How Twitter Humorists Landed Sweet Real World Gigs

Jenny Johnson writes for GQ. Josh Hara is the director of social creative of Resource, an integrated marketing agency, in Columbus, Ohio. Megan Amram is a writer for the NBC show Parks and Recreation. Four years ago, none of them had these jobs. All three of these individuals got famous from the same thing: telling […]

Engage or Die: Multicultural Millennials Matter

The world will one day become colorblind, and we will all just be beige. As far as millennials are concerned, this day is already here! To reach your target markets, not only do you have to be digital, but your content has to be adaptable, flexible and relevant to all ethinicites. So how exactly do […]

Gary Vaynerchuck Tells You How To Rock SXSW

Gary Vaynerchuck – entrepreneur, celebrated social media guru and public speaker – was one of the first panels to talk at SXSW Friday. As a long time SXSW attendee, Gary’s panel seemed to be a mix of solid, veteran SXSW advice, as well as adrenaline and fuel to get the crowd sparked for five days […]

The Future of Non-Profits is Digital

David Neff of PwC Advisory gathered a handful of non-profit professionals to briefly discuss some trends for the future of non-profits at a meet up “What is the Future of Non-Profits?” on the first day of SXSWi. Neff said non-profits should start sending short snippets of information to adhere to millennials and generation Z’s online […]

Black Social TV

We all know that Social Media has immense power, but enough power to change storylines on TV shows and even who is cast them? Surely, those decisions are in the hands of the powers that be? Well, apparently, that power really is the people. Lynessa Williams, a social media strategist and public relations professional along […]