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SXSWistful

I’m sitting in a darkened theater watching a comedy show. The room seats 90 people. It’s a late show, and I only stayed out because there’s a writer from The Daily Show performing. Then the host comes out and says, “We have a very special guest with us tonight…Mr. Judd Apatow.” That’s right, the director […]

Live Music as Means for Brand Engagement

The festival model has taken the music industry by storm: Austin City Limits, Coachella, Bonnaroo and Lollapalooza have all revolutionized how music is discovered and consumed. This panel consisted of Andrew Klein of AEG Live, Hank Neuberger of Springboard Productions, Jimmy Chamberlin of LiveOne Group (and former drummer of the Smashing Pumpkins), and moderator John […]

Preview: Beyond Live, Why the L+3 Social TV Convo Matters

So what is social TV? Mashable defines social TV as “technologies surrounding television that promote communication and social interaction related to program content.” I’m sure that most of us have live tweeted during a television show or a sporting event, or at least followed the twitter timeline to get the reactions and thoughts of a […]