Last weekend I sat in on a panel titled How Adaptive Design is Transforming Brands. As the name suggests, this panel was about adaptive design, but more specifically the role the fashion industry has in the drive towards accessibility and inclusion. For those that aren’t familiar with the term, adaptive design here refers to the […]
In 1983, Tim Berners-Lee made public the World Wide Web, believing that something so great should be shared and made accessible for all. That ideology has spilled into other areas of digital and tech industry, be it in the design of new and innovative forms of communication or in studying how tech evolution has changed […]
Audiences drive nearly every business in every industry. Engaging these audiences through advertising is not enough and therefore creative, successful content is necessary to increase engagement with a brand. With perspectives from different aspects of content and from different companies- The New York Times, Google, Timehop, and Huge. This panel helped share the approaches other […]
Everyone talked about having a schedule for SX but also keeping a fluid like approach to this schedule. Be open to what may come your way and embrace the unexpected. As a Type A, over-planner, anxious person this was a bit of a stretch for me but I wanted to keep an open mind. The […]
SXSW attendees get a first-hand look at what it would be like to work for Anheuser-Busch.
We all know video is no longer the future but rather video is the here and now. Platforms such as Facebook and Instagram are helping brands maximize video content to reach audiences on a whole new level. The creative options are endless and the ability to make content even more interactive continues. The key to […]
Host: Hayley Hughes from IBM. Speakers: Salih Abdul-Karim from Airbnb, Tim Allen from Microsoft and Jane Makich from Google. Design systems teams are the connection between companies products/services experienced by users. These teams are diverse, on the cutting edge of advancing technology and create the best new design future for their company. In Friday’s panel […]