VR/AR

Exploring a Holographic Mars

“Physicists ruin everything. All they want to talk about is limits, laws, and principles. They’re making space exploration challenging,” Jeff Norris, Mission Operations Innovation Lead of NASA Jet Propulsion Laboratory, said. The team at NASA’s Jet Propulsion Lab are doing the unthinkable and bringing an amazing new tool to space exploration. This is not an […]

Sucked Into The Story - VR and News

We experience news in different ways, but 2016 is bringing us a new revolution by immersing us in stories through virtual reality. Hayley Pappas, Head of Films for RYOT, discussed the success of VR content that has been published from RYOT. ROYT is an immersive media company whose mandate is to connect every story with […]

New York Times Reality Through VR-Tinted Glasses

When the New York Times came out with virtuality content, some may have been skeptical. It can be unexpected for a giant in print journalism to come out with content on such a new platform, and lovers of investigative print journalism may have some fears. Mark Thompson, President and CEO of The New York Times […]

Augmented reality and the future of retail

One theme of SXSW both this year and last has been augmented and virtual reality. But while companies, organizations and individuals may want to harness the power of this technology, often they don’t know where to start. At the 9:30am Saturday SXSW Interactive presentation “More than Mobile: Augmenting Today’s Retail Reality,” Annie Weinberger provided several […]

Dude, Where's My Par?

Sloane Kelley, content director and strategist of the PGA Tour was excited to work with Oculus last year at SXSW Interactive 2015. Now this year, the PGA Tour and Oculus is in the process of implementing sports, golf specifically, into virtual reality. The opportunities with Oculus are to reach an early adopter crowd involved with […]

Preview: Virtual Reality - The Apocalyptic Scenario Meet Up

Meet ups at SXSW are a way to make connections and talk with like-minded Interactive attendees. At the Virtual Reality: The Apocalyptic Scenario Meet Up, Jeremy Dalton, Digital and Emerging Technologies Consultant, wants to meet people that want to talk VR – the good, the bad and the doomsday ugly. The meet up session will look […]

Preview: The VR Live Music Experience

This year, VR is more accessible than ever for consumers. Music creators and fans are exploring the possibilities. I spoke with Marc Scarpa, executive producer and director at Simply New, about an upcoming panel he will be speaking on with several others. This panel will explore the optimal tech, the right visual and audio approaches, and […]