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The Film Community Insiders

The Alamo Drafthouse is the most culturally branded theater in the country. This film community has allowed the Drafthouse to expand their vision well past Austin, with theaters in Kansas City, New York, and Virginia to name a few. At SXSW, Tim League CEO of the Alamo Drafthouse and Drafthouse Films got together with Eric […]

#EsuranceSave30: Why 5 Million Tweeted in 36 Hours

During the Superbowl, Esurance purchase the first TV Ad spot after the game, saving them millions. They then went on to announce that they were going to give one lucky winner that $1.5 million saved through a Twitter sweepstakes. The result was a record breaking ad campaign that ultilized social media to it’s fullest to […]