Storify

The new SXSW Interactive Sports Track allows attendees insight into various aspects of sports media. Panelists Kevin Arnovitz, Kathleen Hessert, Jonathan Abrams, Johnny Ludden and Tom James discussed the future of the sports beat reporter in today’s social world.

Journalism is evolving into a more engaging, consumer-oriented format. The problem is that many institutions are slow to adopt and are essentially constrained by their content management systems. So what can journalists and educators do to get with the times?

David Plotz, Editor of Slate Magazine and Evan Ratliff, Founder & Editor of The Atavist discussed how long-form journalism can prevail in this age of 140 characters or less. Plotz and Ratliff offered examples of how they utilize consumer interaction and engagement to drive traffic.