A huge factor in an online business’s success is the ability to listen to what your consumers want, and then act on it. Justin Clemens feels that this is what cost MySpace its lead in the social networking arena. “Everyone said it was ugly and the page was overcrowded, and it still is,” Clemens said […]
Sleeping Giants – SXSW vs. the Edinburgh Festivals in 2020, a SXSWi panel facilitated by Kath Mainland of the Edinburgh Festival Fringe (http://www.edfringe.com/) will examine the differences (and similarities) between Edinburgh’s successful (and more traditional) festival hosting style and Austin’s SXSW “festival” (though it is oh, so much more). Ms. Mainland’s focus in this, her […]
Clay Spinuzzi is an associate professor of rhetoric at The University of Texas at Austin. He studies how individuals communicate, organize, and innovate in modern-day organizations, characterized by little structure and high levels of computer-mediated communication. Last year he participated in a SXSWi panel on the topic of co-working. He will return this year to […]
All Grown-Up: Brand Mascots in the Digital Age is a panel which will be presented by Emily Reid of IQ Interactive. The purpose of this panel is to teach audiences how to utilize a brand character or mascot to leverage their power in the social and interactive world. She will inform the audience on how […]
Joshua Rosenbaum, creator of the panel “Death of the Demo; Rise of Branded Tutorial,” will discuss how the 40-minute-long video demo has come and gone, and that short, interesting video tutorials keep the “socially networked audience” entertained and coming back for more short bursts of information. Rosenbaum describes the Web as a “short-attention-span theater” where […]
Jessica Lawrence is the CEO of Girl Scouts of San Gorgonio Council in Southern California. Her 2011 SXSW panel titled “Rebel in a Polyester Sash: Rehabbing Corporate Culture” will tell the story of her success in transforming her organization’s corporate culture. Jessica started out as a development associate at the Girl Scouts of San Gorgonio […]
Jeff Caldwell and I chatted about his upcoming SXSW panel “How Farmers Get Serious Business Done With Mobile” and the common misconception that farmers are not “wired” like the rest of the world. Jeff is the Multimedia Editor for Agriculture.com, the website for Successful Farming magazine. During his panel session, Jeff hopes to shed some […]