Jane Fultron Sure and Tim McGee from IDEO spoke on the amazing subject of moving design from human centered to life centered. The sum of the entirety panel could be driven down to this quote TIm Mcgee said at the beginning of the panel. “If all the insects in the world were to die the […]
We’re pretty exhausted so I think we’re happy to go home tonight. But, it is bittersweet because SXSW was filled with new experiences every day. (And as we learned in one panel, new experiences make it seem like you’ve lived longer.) Be sure to check our coverage from this week!
During the Superbowl, Esurance purchase the first TV Ad spot after the game, saving them millions. They then went on to announce that they were going to give one lucky winner that $1.5 million saved through a Twitter sweepstakes. The result was a record breaking ad campaign that ultilized social media to it’s fullest to […]
Bob Thacker is the creative genius behind the Elf Yourself campaign. He spoke with Dan Khabie, CEO of the digital advertising agency Digitaria. They spoke about advertising in the 21st century, finding good mentors, reinvention and how to engage on all fronts with technology. Listening to two top dogs – @khabie & @JustBobThacker – discuss […]
It has often been said that music can cross boundries. In the age of the millenials, this is resonating even more. More marketers realize that the way to reach the new generation is not through segmentation by demographics. The best way to reach your audience is by the power of music. Jake Katz, Vice President […]
Soon you’ll be able to print and customize your own Oreo through a vending machine-like 3D printer. This is what Bonin Bough, vice president of Global Media and Consumer Engagement at Mondelez International, calls “hacking food,” hacking meaning “breaking things to create value.” Bough explained the revolution of food. Society went from being hunters and […]
) [View the story “The Introvert Uprising ” on Storify]