Welcome to the world of ‘weird brand Twitter,’ where Hamburger Helper is bae, DiGiorno Pizza is your Valentine and JCPenney forces you to question their sobriety. It’s funny, but is it working for these brands? Chapin Clark, EVP, managing director and copywriter for R/GA, and Katie Notopoulos, senior editor for Buzzfeed, join together to discuss […]
Let’s Talk About Beer: Beer. Beer isn’t a scary word. It’s happy, it’s casual—everybody loves beer. (OK, I’m sure plenty of people don’t love beer, but just go with it.) What about lager, though? Stout? Porter or IPA? Many people are intimidated by those words and the craft beer culture in general. But do they […]
There is no doubt that we are an instant gratification society, especially with our media and the development of mobile devices. With social media channels such as YouTube, Vine and Twitter, we are able to gain information instantaneously, leading panelist Julie Barrios to believe an underlying condition is being developed with our media and technology […]
Dr. Jason Jerald will be speaking at the panel Suspension of Disbelief in Virtual Reality at SXSWi. He will cover what is most interesting about virtual reality and augmented reality: its potential. Virtual reality is about transcending time and space by going other places and seeing and feeling other things that are wholly outside the […]
The last several years the world has been witness to a surge in technology utilizing artificial intelligence. While the public’s view of AI is heavily influenced by their experience with the popular icons in the field—asking Siri what the fox says or watching Watson beat Ken Jennings on Jeopardy—the truth of the industry’s breadth and […]
“When we dream of space we dream of transcendence.” Marina Benjamin When we go beyond our current capabilities and expand into an unknown, we take every aspect of ourselves with us. Our experiences, knowledge, sins, every bit of the human experience comes along for the ride. When we reach the new horizon it allows […]
Nancy Harhut is the chief creative officer of Wilde Agency, where she combines behavioral science with digital and direct marketing in order to get people to act. As part of SXSW Interactive, Harhut will explore how to incorporate decision-science principles into marketing practices as a means of achieving results. Q. How did you come up […]