SXSW 2016

Branding in the video game world

Game fans may have noticed a difference in the way they hear and talk about games. More and more big name games come out with sort of theatrical trailers, much like those in the movies. There is a market now online, streaming game reviews, game tutorials and other discussions that revolve around gameplay. Joining Walker […]

Government vs Innovation: Breaking Tech Barriers

Government regulations present many frustrations for innovation in business. When a business is entirely new, those frustrations are compounded. Startups have neither the advisement nor the funding to foster important relationships with government officials, and they often end up in the startup graveyard as a result. Arika Pierce, Principal at Gide, advises tech startups on building successful relationships with government. […]

Lessons from Top Companies for Women Technologists

If you’re a female, you probably wonder which companies are best suited for women in the technology field. You’re also probably wondering how these successful companies achieve this great workplace for women workers. Three of Anita Borg Institutes Top Companies for Women Technologists is IBM, Google, and Accenture. Nancy Lee, VP/People Operations at Google, talked […]

The Psychology of Color Thinking for Better Design

Iconic brands have harnessed the power of color and produced strong emotional and psychological impacts on their business. We all know the Coke Red and Tiffany Blue. Some of the times we don’t even need to see the logo of the brand to know which company it is. “Color-related decisions are not so simple” Laurie […]

Dude, Where's My Patriarchy?

It is right here; I can’t believe you just asked me for directions. This panel features Ana Marie Cox, Jazmine Hughes, Rachel Sklar and Tracy Sefl. They discuss the general idea of the bro culture in politics. For those that do not know what bro culture is it was talked about in this sense: Thoughtless […]

Protecting The Digital You

Naula O’Connor, President and CEO at the Center for Democracy and Technology had a panel “Protecting the digital you” at this years SXSW Interactive which emphasized digital self in shaping a digital future that respects our right to privacy and the boundaries necessary to REALLY protect the digital you. Today, most of our lives personal […]

Kerry Washington: A model of social stardom

Celebrities experience the mechanisms of social media in a way that the majority of people never will. Their experiences using social media are valuable to anybody with a passion for making the social sphere pro-social. This year, a featured session at SXSW Interactive gave audiences the opportunity to learn from a famous woman whose social […]