Sunday

Story Next. -- Narrating the Crowd

In “Story Next. — Narrating the Crowd,”  Suneel Gupta and Dr. Sanjay Gupta asked the question, “What exactly is it that ties us to each other?” Both brothers feel that the answer to that question is in our shared experiences as human beings. Social media has the ability to create bases of information for cultural […]

Story.Next--Narrating the Crowd

Dr. Sanjay Gupta and his brother Suneel Gupta started the Kahani Movement with the hope of uncovering the stories that aren’t usually told.  The brothers’ mission was to document the lives of people that had immigrated to the United States from India.  They wanted to chronicle the hardships, the discoveries and the joys these people […]

The Revolution Will Be Digitized

When was the last time you were asked to join a Facebook group entitled “One Million Strong For [Insert random cause].” Probably quite recently. At the Sxsw panel “How Social Networks Are Killing the Revolution,” panelists discussed how social networks are actually hindering real world action and change from occurring. Steve Swedler (Gangplank) attempted to […]

Marketing Meets New Media: Building Your Audience Online

Moderator Scott Kirsner (Editor, CinemaTech) led the discussion on how to effectively build a brand online. Panelists included Burnie Burns (Rooster Teeth Productions), Markos Moulitsas (founder/publisher, Daily Kos), Brett Gaylor (filmmaker, RiP), Jonathan Coulton (singer/songwriter) and Natasha Wescoat (artist/blogger, Natasha Wescoat Inc). Each panelist described the techniques and resources they used to establish and maintain […]

Are PR Agencies a Dying Breed?

Moderator Karly Hand (Owner, Karly Hand) started the panel asking members of the audience what PR questions they wanted answered. Panelists Erin Portman (Consultant, Erin Portman PR), Brain Solis (PR 2.0) and Peter Shankman (president, HARO) introduced themselves by giving a brief description on what they do in the world on PR. Most of the discussion […]

Great Company Culture

  According to Sam Decker, CMO of BazaarVoice, company culture is underlining trust. For him, good culture starts with hiring a good group of strong executives to surround you. The second most important thing is the employee hiring process. At Bazaarvoice, at least 3 executives interview each candidate to see how people fit into the company […]

At first glance this might seem like a sales panel for Adobe products that was able to sneak past the “in good taste” panel selection committee. Sitting in this CLASS was an awesome education for me on products that I have been using since before Adobe assigned numbers to the upgrades. Actually I was using […]