Style

How Adaptive Design is Transforming Brands Panelists, From left. Melissa Langley of Ottobock, Paralympian Scout Bassett, fashion designer Mindy Scheier and Molly Kettle of Zappos.

Last weekend I sat in on a panel titled How Adaptive Design is Transforming Brands. As the name suggests, this panel was about adaptive design, but more specifically the role the fashion industry has in the drive towards accessibility and inclusion. For those that aren’t familiar with the term, adaptive design here refers to the […]

Gender, cars and design: Day 1 at SXSW18

They say it takes the first day to get accustomed to the hoopla that is SXSW. And while, yes, I did almost get hit by a car while creating a quote graphic, the first day went very well.

Content is Still King: A New Narrative Calls

For one of my previews, I interviewed Kinvara Balfour about her panel Content is Still King: A New Narrative Calls. In this preview, Balfour mentioned that she hoped people who attended the panel would leave it with a new knowledge for whats to come, new ideas on how to create content and where the content […]

Faces & Digital Spaces: Transforming Beauty

Fay Cowan with Decoded Fashion moderated the Faces & Digital Spaces: Transforming Beauty panel that talked about how tech is changing the beauty world and what benefits brands receive beyond their marketing. The panelists were Jennifer Tidy from Modiface, Swan Sit from Revlon/Elizabeth Arden, and Moj Mahdara from BeautyCon Media. With technology such a big […]

Social Shopping: the Influencer Tech Driving Billions

Amber Venz Box is the Co-Founder and President of rewardStyle and the cross-channel consumer shopping service, LIKEtoKNOW.it. Venz Box’s first foray into the online fashion world was a blog she started back in 2010. She then realized that she needed to make money off that blog and thus rewardStyle was born in 2011. RewardStyle is […]

e.l.f. Beauty Break @ SXSW Style

SXSW is known for all the craziness and loudness that happens throughout the entire week, but what happens when you want a break from it all? The best part about SXSW is that it offers every person something to love. Being a part of the SXTXState team is not only amazing and rewarding, but it […]