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Preview: We're All ADHD - Social Media & Attention Disorders

Many Most of us are aware…we use our phones too much.  And we’re similarly aware of the most popular past time within this overuse – checking in with social media. Experts have already postulated some of the consequences of this constant social media barrage.  We’re sleeping less, because our glowing screens are keeping our brains awake. […]

Preview: Hamburger Helper is My Bae - Weird Brand Twitter

Welcome to the world of ‘weird brand Twitter,’ where Hamburger Helper is bae, DiGiorno Pizza is your Valentine and JCPenney forces you to question their sobriety. It’s funny, but is it working for these brands? Chapin Clark, EVP, managing director and copywriter for R/GA, and Katie Notopoulos, senior editor for Buzzfeed, join together to discuss […]

Turn Texas Blue

At 5 p.m. on the last day of SXSWi, one wouldn’t expect to find a lively panel full of people, all ready to talk, discuss, and share stories, but that was exactly what happened in Can Stories Turn Texas Blue? Digital Media And HB2. Jessica Luther and Julie Gillis were two of the hundreds of […]

#EsuranceSave30: Why 5 Million Tweeted in 36 Hours

During the Superbowl, Esurance purchase the first TV Ad spot after the game, saving them millions. They then went on to announce that they were going to give one lucky winner that $1.5 million saved through a Twitter sweepstakes. The result was a record breaking ad campaign that ultilized social media to it’s fullest to […]

Taking Risks for Great Social Storytelling

Art and social media are not necessarily things that you would think compliment each other. One seems a thoughtful, deep and meaningful media while the other is often regarded as fleeting and meaningless. However, Dan Fletcher who is founder of Beacon, a startup that connects readers and writers to fund journalism and artist Tanja Hollander beg […]

Citizen Dicks: Solving Murders with Social Media

With the advances in techology, you would think that it’s easier to solve crimes today than it would have been 50 years ago. You’d be wrong! True crime writers, Michelle McNamara and Bill Jensen discussed some interesting statistics about crime solving and the role of social media and crowd sourcing when it comes to solving […]