Social Media

Citizen Dicks: Solving Murders with Social Media

With the advances in techology, you would think that it’s easier to solve crimes today than it would have been 50 years ago. You’d be wrong! True crime writers, Michelle McNamara and Bill Jensen discussed some interesting statistics about crime solving and the role of social media and crowd sourcing when it comes to solving […]

SXSW Panel: Emoji & Texting: Is Human Language Extinct?

With the ever increasing popularity of Twitter and the rise of video and image based social media such as SnapChat and Instagram, it’s natural to wonder if in fact human language is disappearingĀ and evolving into pictures. This answer is – no. The truth of the matter is emoticons and emojis are the origins of language […]

Mobile Moms Need a D.A.T.E.

Leyla Dailey and Molly Garris of Leo Burnett brought up the topic of the mobile mom and how to effectively market to them. They interactively got the audience involved, asking for their marketing expertise, playing out scenarios, and strategizing with attendees. The bottom line is, moms need a D.A.T.E. DEALS ACCESS TIME ENTERTAINMENT After going […]

How Twitter Humorists Landed Sweet Real World Gigs

Jenny Johnson writes for GQ. Josh Hara is the director of social creative of Resource, an integrated marketing agency, in Columbus, Ohio. Megan Amram is a writer for the NBC show Parks and Recreation. Four years ago, none of them had these jobs. All three of these individuals got famous from the same thing: telling […]

Engage or Die: Multicultural Millennials Matter

The world will one day become colorblind, and we will all just be beige. As far as millennials are concerned, this day is already here! To reach your target markets, not only do you have to be digital, but your content has to be adaptable, flexible and relevant to all ethinicites. So how exactly do […]