Social Media

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Preview: Sources in the Social Media Age

Sources in the Social Media Age Saturday, March 9 9:30AM – 10:30AM Austin Convention Center, Room 12AB The use of social media as a source has become a massive trend. In the United States 55 percent of journalists use platforms like Twitter and Facebook as sources, 75 percent use them in the UK. Although this […]

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Preview: Designing for Real-Time Marketing

Designing for Real-Time Marketing Saturday, March 9 5:45PM – 6:00PM Hilton Austin Downtown After the Super Bowl, more people were talking about the Oreo ad that popped up during the 34-minute blackout than ads that cost millions of dollars. This incident flawlessly illustrates  real-time marketing and events like this are causing people in the industry […]

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Top 5 Panels

How many of your relationships in your social networks do you consider true relationships? In today’s world, this is becoming normal; friendships, marriages, job opportunities now rely on the creation of a profile or strong social network. There are several great panels on how to utilize these new tools and how to sift through networks […]

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Preview - Disaster: The Future of Crisis Communications

Disaster: The Future of Crisis Communications Friday, March 8 3:30PM – 4:30PM Austin Convention Center Room 9ABC Lieutenant Ana Visneski has dealt with many of the major water related disasters Mother Nature has thrown our way in recent years. She has served as Public Information Officer for numerous Hurricane disasters and has designed and provided crisis […]

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WWE

I had the opportunity to discuss the ins and outs of the upcoming SXSW Interactive panel, Get Ready to Rumble! How WWE is Crushing Social TV, with panel strategist Jason Hoch. Hoch is the senior vice president of Customer Strategy & Product Marketing at social marketing development company Echo, which has a hand in facilitating the WWE’s dominance […]