Leyla Dailey and Molly Garris of Leo Burnett brought up the topic of the mobile mom and how to effectively market to them. They interactively got the audience involved, asking for their marketing expertise, playing out scenarios, and strategizing with attendees. The bottom line is, moms need a D.A.T.E. DEALS ACCESS TIME ENTERTAINMENT After going […]
One is the biggest name in data journalism. The other is the biggest name in sports writing. Nate Silver and Bill Simmons are now both under the ESPN umbrella. In fact, Silver announced today he will relaunch his FiveThirtyEight site with ESPN in less than ten days. Read my Storify recap for more. [View the […]
[View the story “How to use #hashtags in #marketing” on Storify]
The second screen revolution is on. Jesse Redniss of Mass Relevance and Greg Consiglio of Viggle led the panel on how to monetize the second screen. Using a format that mirrored the second screen experience they invited two audience members from the audience to participate in their panel. One was from network TV who has […]
[View the story “AARP starts the conversation about 50+ and social media” on Storify]
One of the most powerful panels of SXSWi 2014 is already in the books – and it tackled on an incredibly touchy subject – gun legislation. Members on the panel all had been affected by mass shootings in some way – and gun rights advocates should be happy to hear the panelists said, repeatedly, that […]
On Saturday at SXSW Interactive, David Merkoski spoke on the death of Cleantech and how a different mindset is needed to make a difference in the green movement: Cleanweb.