Saturday
Latino Link: Marketing to Spanish Speakers Using Digital Platforms
Brave New World: Debating Brands’ Role as Publishers
Saturday Keynote SXSW 2011 with SCVNGR “Chief Ninja” Seth Priebatsch
How social media fueled unrest in the Middle East
This panel very quickly turned into a conversation featuring representatives from Al-Jazeera English, NPR, MSNBC.com, Reuters and other media organizations. Social media isn’t responsible for revolutions. No one is arguing that here. Only 5 percent of people in Libya, for example, have Internet access. But it does play an important role. The conversation bounced around […]
The Future of Nonprofits: Book Reading & Signing
The word is ‘geogame’
“Location-based game” is a mouthful. Zach Saul and John-Paul Walton, founders of Dokobots suggest instead the term “geogame.” A geogame “uses technology to augment the real world.” Most people are familiar with the top location-based social media tools, Foursquare, SCVNGR and Gowalla, but Saul and Walton said geogames have great opportunities to grow beyond simple […]