Preview

Preview: Gamification explained

  Kat Mandelstein of PwC Advisory was gracious enough to give us a complete run down on gamification and when and how businesses should plan to use it in the near future. This new trend is growing and when businesses thoughtfully utilize gamification, Mandelstein said it can change behavior, develop skills, and enable innovation. Mandelstein […]

Preview: Can Stories Turn Texas Blue? Digital Media & HB2

The summer of 2013 saw a meteoric rise to the political future of State Senator Wendy Davis. After a nearly 13 hour filibuster, she was catapulted into a national spotlight. Jessica Luther was one of the main activists involved during the filibuster and the subsequent protests at the Capitol. Along with Julie Gillis, a writer […]

SXTXSTATE: First Impressions Of Google Glass

Google Glass: Still in the explorer phase Google Glass is one of the most exciting and talked about technologies to emerge in the last few years. Glass is still not available to the public so therefore much has yet to be discovered of its potential. This SXSW the SXTXSTATE team will have the opportunity to […]

Preview: SXSW Create, A Smaller FREE Dose of SXSWi

Shawn O’Keefe, SXSW Create producer, volunteered at SXSW in 2000 and was hired a year later when there was only a director and a salesperson on staff. Now, he said, there’s about 30 year-round staff members and more than 100 volunteers. Now in its third year, SXSW Create is growing bigger every year, O’Keefe said. […]

Preview: Bring Copy to This Hands-On Workshop

I have to admit, Jean Tang is my new role model. I may have a bias though since she essentially does what I do, except she owns her own business. Tang is the founder of Market Smiths, a creative copywriting agency based in Brooklyn, and she is definitely a reflection of her company. The tagline, […]

Preview: SXSWedu

As Interactive, Music, Film, and Comedy all expand yearly at SXSW, a new branch of the SXSW family is starting to take off. SXSWedu is in its fourth year as a standalone conference and this year boasts some serious heavy-hitters in the world of education. The conference runs from March 3-6, and just like SXSWi […]