Preview

Preview: Perks of Being a SXSW Newbie

Sweet John Muehlbauer says that for SXSW, as for many other things, the first time is always special… And he’s here to make sure that all the first-timers this year have everything they need to get the most out of the always overwhelming SXSW Interactive. Muehlbauer has been attending Interactive for 18 years and has […]

Preview: Screw 'Fuck No,' Say 'Shit Yeah!'

“‘Shit Yeah’ is 2015’s ‘Fuck No’ but with more ‘YOLO.’” Michael Nieling is a designer, educator, father, dog owner, and full-time spaz. He is the creative director at Ocupop—an agency of creatives, graphic designers, Web designers, Web developers, commercial artists, trendspotters, branding experts, fashionistas, and computer nerds—and also teaches logo design at the Milwaukee Institute of […]

Preview: Vodka for Dog People

“This has definitely been a marathon, not a sprint,” said Beth Bellanti, marketing, Tito’s Handmade Vodka. “Really, that’s the story of Tito’s in general.” Although the partnership between Tito’s Vodka and Emancipet, a low-cost spay/neuter clinic that started in Austin, officially began about a year ago, Bellanti said their relationship goes back more than a decade past […]

Preview: Why HIPPA Won't Save You - Protecting Data Privacy

The “Why HIPAA Won’t Save You – Protecting Data Privacy” panel discusses how medical privacy is a concern for the future of big data. Marc Monseau and three other experts in the health and data community will be discussing this pressing issue. Imagine a young woman and she is going on her usual run with her […]

Preview: Bedpost Confessions - True Tales of Sex & Tech

With the ever-increasing scale of SXSW Interactive has come ever-increasing scope.  As technology evolves to touch all parts of our lives, so to has the conference grown to include a broad range of topics and fields in which technology has an impact. This year, Interactive teams up with Bedpost Confessions to make it clear: Technology is impacting ALL […]

Preview: Love Letters - Building Brand & Community

If your brand or organization could benefit from having a highly engaged user base, you might want to consider putting them first. Just look at Pinterest – they’ve made this concept their company’s core value. David Rubin, head of growth at Pinterest, leads the community, marketing and brand teams who are responsible for the company’s […]

Preview: For Media, It's Platform or Perish

When Cindy Royal, associate professor for the School of Journalism and Mass Communication at Texas State University, first got the idea for a SXSW Interactive panel that would expand upon the importance of platforms in media organizations, she recruited the smartest people she knew to help her. Royal reached out to Trei Brundrett, chief product […]