Monday

Marketing Galore at SXSW Interactive

If you were around the Convention Center during SXSW, you probably saw some interesting marketing ploys. HootSuite owl vehicle anyone? Also, if anyone can tell me why people were wearing giant bread costumes, I would greatly appreciate it.

Election 2012: Campaigns, Coverage & the Internet

A rockstar panel spoke at the AT&T Conference Center for South by Southwest Interactive on how social media is giving the presidential race a much needed makeover. Claudia Milne with BBC, Micah Sifry with Personal Democracy Media, Michael Scherer with Time Magazine, Teddy Goff and Zeynep Tufekci all gave compelling arguments for how candidates for the 2012 election are capitilizing […]

Helen Klein Ross has worked in the advertising industry for years. Now Ross plays a wife of an advertising superhero from the the fictional show Mad Men…on Twitter. Some Mad Men Background: Mad Men, which airs on AMC, is a show by Matthew Weiner set back in the 60’s era. The storyline follows the life […]

The UK’s Mark Channon, one of the world’s foremost experts on memory and mind  mapping, presented at SXSW Interactive 2012 Monday, for one of the mini-sessions. Originally an actor, in 1995 he became the eighth person to win the title of Grand Master of Memory. To judge by the size of the crowd and the close […]

It is imperative for companies to make data more visual and interactive for clients. People now want to be a part of the conversation. By thinking about the audience, companies can create visuals which resonate with their clients and are meaningful to everyone involved.