Journalism and Media

SXTXState Interview with Bob Metcalfe at SXSW 2012

Internet pioneer, Ethernet inventor, entrepreneur, and now UT professor, Bob Metcalfe, entertained SXSW attendees for an hour with his newest goal of trying to “make Austin a better Silicon Valley” through his “One Semester Startup” course at the University of Texas.

The new SXSW Interactive Sports Track allows attendees insight into various aspects of sports media. Panelists Kevin Arnovitz, Kathleen Hessert, Jonathan Abrams, Johnny Ludden and Tom James discussed the future of the sports beat reporter in today’s social world.

Journalism is evolving into a more engaging, consumer-oriented format. The problem is that many institutions are slow to adopt and are essentially constrained by their content management systems. So what can journalists and educators do to get with the times?

David Plotz, Editor of Slate Magazine and Evan Ratliff, Founder & Editor of The Atavist discussed how long-form journalism can prevail in this age of 140 characters or less. Plotz and Ratliff offered examples of how they utilize consumer interaction and engagement to drive traffic.

Bob Metcalfe

Internet pioneer and Ethernet inventor, Dr. Robert Metcalfe, will be speaking at a Fireside Chat at SXSW this year on Tuesday, March 13, from 9:30 to 10:30 am, joined by business reporter at the Austin-American Statesmen, Kirk Ladendorf. Now living in Austin, Metcalfe works at The University of Texas at Austin’s Cockrell School of Engineering […]

Big Bird has taken over the news. Gary Knell, Vivian Schiller’s replacement as president and CEO of NPR, was promoted in December from his position with the Sesame Workshop. Having launched numerous non-profit children’s education programs through the Sesame Workshop, Knell is no stranger to taking a long-standing public staple and breathing new life into […]