Interview

Preview: Perks of Being a SXSW Newbie

Sweet John Muehlbauer says that for SXSW, as for many other things, the first time is always special… And he’s here to make sure that all the first-timers this year have everything they need to get the most out of the always overwhelming SXSW Interactive. Muehlbauer has been attending Interactive for 18 years and has […]

Preview: For Home and For the XPRIZE

“My motivation was to change the world.” Dr. Paul Bunje has studied the life in the planet’s great oceans for many years. He has also done work on arguably the greatest challenge of our time, the issue of climate change. Now at XPRIZE he is heading up the Wendy Schmidt Ocean Health Competition, geared towards […]

Preview: How Technology Created America's Tweethearts

Long gone are the days where our only opportunities for meeting our significant others came at the local watering hole. Even online dating has entered an era of complete normality.  Now, people are as apt to meet through an app as through a dating website, and those options put together may end in more relationships […]

Preview: Seven Decision-Science Secrets That Drive Behavior

Nancy Harhut is the chief creative officer of Wilde Agency, where she combines behavioral science with digital and direct marketing in order to get people to act. As part of SXSW Interactive, Harhut will explore how to incorporate decision-science principles into marketing practices as a means of achieving results.   Q. How did you come up […]

Preview: Grocery Wars - The Future of Buying Food

While grocery-shopping robots don’t seem to be on the immediate horizon, Austin, Texas, food writer and blogger Addie Broyles and Supermarket Guru Phil Lempert will shed some light on what our food-buying futures do hold in their upcoming session “Grocery Wars: The Future of Buying Food.” “I am a grocery nerd,” Broyles said. “I love […]

Preview: Nonprofit Crowdfunding Bill of Rights

After last year’s success creating a crowdfunding bill of rights for donors, David Neff, digital engagement strategist, PricewaterhouseCoopers LLP, and co-panelist Miriam Kagan, senior principal, Kimbia, return to SXSW Interactive this year to create a crowdfunding bill of rights for nonprofits. While last year’s panel focused on the rights of the people who donate to […]

Preview: A Day in the Life of an Astronomer

When you hear NASA you probably think of the moon missions, the shuttle, space station, and the Hubble. With the Hubble’s 25th anniversary coming up, NASA has assembled an all-star panel for SXSWi. The panel, Hubble Touching the Universe, features many prominent scientists. Dr. Amber Straughn is a panelist, Chair of the Hubble 25th Anniversary […]