Entertainment and Immersion

SXSW Magic Moment: Running Into the Cast of This is Us

As I said in an earlier post, one of the biggest things we were taught was to be open to just go with the flow at SXSW. Plan a schedule but be prepared for changes. Some of the best moments happen when you aren’t planning. And that is exactly what happened during Day 5. By […]

SXSWistful

I’m sitting in a darkened theater watching a comedy show. The room seats 90 people. It’s a late show, and I only stayed out because there’s a writer from The Daily Show performing. Then the host comes out and says, “We have a very special guest with us tonight…Mr. Judd Apatow.” That’s right, the director […]

Live Music as Means for Brand Engagement

The festival model has taken the music industry by storm: Austin City Limits, Coachella, Bonnaroo and Lollapalooza have all revolutionized how music is discovered and consumed. This panel consisted of Andrew Klein of AEG Live, Hank Neuberger of Springboard Productions, Jimmy Chamberlin of LiveOne Group (and former drummer of the Smashing Pumpkins), and moderator John […]

Sex & Tech Go Together Like Austin & Breakfast Tacos

“Sex and tech go together like Austin and breakfast tacos,” said BedPost Confessions Producer Julie Gillis in the show’s debut SXSW performance this afternoon. BedPost Confessions is a monthly Austin-based show where performers tell their true tales of sex and tech. In today’s mini show, though, the performers weren’t the only ones sharing their stories. Audience […]