T.C. Sprencel

Camera Crew

South by Southwest Interactive is one of the world’s largest gatherings for tech enthusiasts, businesspeople, and general hipsters.  With thousands of products and ideas being thrown around at SxSWi – sometimes literally, as in the case of dot.com upstarters tossing their merch at passersby – one can expect to find a range of people and […]

Writing Web Content panel

Web writing specialists Erin Anderson (Brain Traffic), Tiffani Jones (thingsthatarebrown LLC), Ian Alexander (Eat Media), and Dan Maccarone (Four Square) presented tips, ideas, and guidelines for web-optimized writing in their interactive panel, “Writing Web Content for a Living.”  The panelists began by defining web writing as follows: Ian Alexander: Web writing is more than just […]

Exploiting Chaos: How to Spark Innovation During Times of Change

Jeremy Gutsche, “chief trend hunter” at TrendHunter.com, woke up the hungover Sunday morning crowd with a lively panel on innovation and trending.  Displaying the subversive attitude that one would expect from a trend expert, the charismatic speaker started his lecture by stating, “Cool is not what’s popular.  Cool is unique, cutting edge, and viral.” Gutsche […]

The “Booze Blogging” panelists know how to treat their audience.  Greeting attendees with “pickle back” shots (Irish whiskey followed by pickle brine) and samples of Austin’s own Tito’s Vodka, the ladies and gentlemen on this panel made sure that it was the most interactive discussion at SxSWi. But the panel  was more than just fun […]

South by Southwest Interactive boasts thousands of attendees – among them businesspeople, professionals, experts, and as Ravin’ Dave puts it, people looking for “straight up inspiration.” Ravin’ Dave is from New York, and as a professional in the rapidly changing field of marketing and branding, he has some thoughts about the nature of social media […]

Is the Brain the Ultimate Computer Interface?

Science journalist Christie Nicholson discussed the intricacies and implications of recent neurological research that has shown promise in connecting mental activity to physical output – without the regular neural pathways.  This type of research gives hope to those suffering from physical disabilities (multiple sclerosis and paralysis patients, for example), but it also enables technological advances […]

If revolutionizing global communication and pushing innovation to unimagined frontiers are signs of a successful enterprise, then this Internet thing has sorta caught on.  And it might just last, given that the Web has crushed traditional publication methods and made museum material of books and newspapers. So it’s in the interest of pretty much any […]