We are in the midst of the great digital age, yet many journalists seem to be stuck in the past. It is time for journalists and news sources to embrace technology, social media and data visualization in order to connect with today’s audience. Consumers no longer want the typical news story; they want to connect […]
In the old days of the sports beat, reporters would be the first source fans would go to. The sports beat reporter would cover practices or games and then write an article, which was read in the newspaper the following day. The newspaper determined what sports fans would read and how they would read it. Now, in […]
“The State of Social Marketing” will look at current and future trends in social, and how companies can best utilize these trends for growth. Brad McCarty, the North American editor of The Next Web, will give a 10 minute presentation on the three most essential changes in social marketing over the next year, and then a panel […]
SXSW Interactive 2012 welcomes the panel, “Don’t Just Sell Things: Change the World”, which will detail how companies can change the world for the better. In today’s transparent and ever-changing world corporate responsibility has never been more important. The panelists will explain how companies can merge technology, design and social responsibility. Cindy Gallop Cindy Gallop […]