Nicole Martinez

Say Hello to FanTrail

Tons of noteworthy products and technologies are being introduced at SXSW this year, but only one has already earned the attention of The New York Times, Mashable, and influential artists like Erykah Badu, The Roots, and Austin’s own Quiet Company. That product is FanTrail. Fantrail is a mobile platform changing the way fans interact with […]

Overwhelmed is a word I have heard a lot this week.  With thousands of SXSW panels, and parties, meet-ups, and showcases to attend, it is nearly impossible to not feel this way.  Luckily, there are many talented developers out there that have made all of our lives easier with do-it-all apps to help us juggle […]

This week I stopped by Gowalla Headquarters in downtown Austin to visit with CEO Josh Williams about his upcoming solo panel at SXSW Interactive.  Josh chatted with me about his talk, “Where Are We Going? The Future of Location,” a presentation in which he will examine how location based services (LBS) have evolved beyond the […]

Preview - Loose Organizations: A new way to work

Clay Spinuzzi is an associate professor of rhetoric at The University of Texas at Austin.  He studies how individuals communicate, organize, and innovate in modern-day organizations, characterized by little structure and high levels of computer-mediated communication. Last year he participated in a SXSWi panel on the topic of  co-working.  He will return this year to […]

Jessica Lawrence is the CEO of Girl Scouts of San Gorgonio Council in Southern California.  Her 2011 SXSW panel titled “Rebel in a Polyester Sash: Rehabbing Corporate Culture” will tell the story of her success in transforming her organization’s corporate culture. Jessica started out as a development associate at the Girl Scouts of San Gorgonio […]