Brand attachment is more than just preference. It’s about a brand becoming an extension of a consumer. What brand are you attached to? This is the major topic Larry Vincent, executive director of UTA Brand Studio, has been researching, asking questions such as how and why people attach to brands. He will be discussing his […]
By Melody Mendoza The way businesses are using the Internet, specifically social media, is fairly new. There isn’t a how-to book for businesses; it’s sort of developing right in front of us. As a result, businesses aren’t really sure how to handle customer service online. Call centers are still utilized, which that may be effective […]
By Melody Mendoza Are you bored with the current mobile experience? Have you ever wondered why the screen is box-shaped? Can you imagine a better, non-traditional mobile experience? These were the questions Sung Kim was asking himself last year. Then, he had an idea of a new mobile experience. He was looking at the wideframe […]
By Melody Mendoza Blair Reeves, product leader of IBM Digital Analytics, doesn’t think so. Even though the broadcasted message coming out of the privacy debate is that online users are concerned about privacy online, Reeves said the reality is actually that the public at large is not. “That’s what’s misleading about the privacy argument,” Reeves […]