Melody Mendoza

Preview: Gamification explained

  Kat Mandelstein of PwC Advisory was gracious enough to give us a complete run down on gamification and when and how businesses should plan to use it in the near future. This new trend is growing and when businesses thoughtfully utilize gamification, Mandelstein said it can change behavior, develop skills, and enable innovation. Mandelstein […]

Preview: SXSW Create, A Smaller FREE Dose of SXSWi

Shawn O’Keefe, SXSW Create producer, volunteered at SXSW in 2000 and was hired a year later when there was only a director and a salesperson on staff. Now, he said, there’s about 30 year-round staff members and more than 100 volunteers. Now in its third year, SXSW Create is growing bigger every year, O’Keefe said. […]

Preview: Bring Copy to This Hands-On Workshop

I have to admit, Jean Tang is my new role model. I may have a bias though since she essentially does what I do, except she owns her own business. Tang is the founder of Market Smiths, a creative copywriting agency based in Brooklyn, and she is definitely a reflection of her company. The tagline, […]

Preview: The Future of the Web is Rich Experiences

Depending on your online goals and the content on your website, a rich Web experience may or may not be a fit for your future on the Web. CJ Gammon, computer scientist at Adobe Systems Inc., said a rich Web experience is more than just text on a website with vertical scrolling capabilities. Rich Web […]

Top 5 Panels

By Melody Mendoza Walking throughout the crowds of SXSW can be overwhelming. Finding your favorite panel speaker or even a celebrity is like picking up a good “Where’s Waldo?” book. (Those were so fun!) In “Where’s Waldo?” you know who you’re looking for. You know he’s wearing red and white stripes. Well, think of this […]