So I’m walking through exhibit halls 3 and 4, looking for Market Smiths because I was supposed to do a copywriting workshop (which I didn’t get to do), and I see Shaquille O’Neal. A small crowd is around him, taking out their cameras, and I freak. I have Google Glass on, mind you. So I […]
Leyla Dailey and Molly Garris of Leo Burnett brought up the topic of the mobile mom and how to effectively market to them. They interactively got the audience involved, asking for their marketing expertise, playing out scenarios, and strategizing with attendees. The bottom line is, moms need a D.A.T.E. DEALS ACCESS TIME ENTERTAINMENT After going […]
[View the story “How to use #hashtags in #marketing” on Storify]
[View the story “AARP starts the conversation about 50+ and social media” on Storify]
David Neff of PwC Advisory gathered a handful of non-profit professionals to briefly discuss some trends for the future of non-profits at a meet up “What is the Future of Non-Profits?” on the first day of SXSWi. Neff said non-profits should start sending short snippets of information to adhere to millennials and generation Z’s online […]
[View the story “Visual storytelling through infographics is the way to go” on Storify]
Priscillia and I thought we’d give a quick recap on our first day here at SXSWi. Overall, we had a lot of fun but we’re definitely exhausted! On to day dos tomorrow.