The Interactive Festival at SXSW 2018 was an incredible experience to say the least. When we embarked on this journey a lot of us had no idea what we were in for but we knew this would be something special. I arrived on my first day with my backpack filled to the brim with all […]
On Sunday, March 11th Texas State students, faculty, professors, and alumni gathered at The W Hotel to share their technology, ideas, and products currently being generated by students called the Texas State University Innovation Lab and Reception. The evening was filled with Bobcats roaming one of the ballrooms at the W looking at each other’s […]
Audiences drive nearly every business in every industry. Engaging these audiences through advertising is not enough and therefore creative, successful content is necessary to increase engagement with a brand. With perspectives from different aspects of content and from different companies- The New York Times, Google, Timehop, and Huge. This panel helped share the approaches other […]
As I said in an earlier post, one of the biggest things we were taught was to be open to just go with the flow at SXSW. Plan a schedule but be prepared for changes. Some of the best moments happen when you aren’t planning. And that is exactly what happened during Day 5. By […]
Social Media & Social Good: Creators to The Rescue hosted by AdCouncil’s Lina Renzina, this panel focused on YouTube personalities: Tyler Oakley and Hannah Hart. Two individuals who created a following, a platform, and a voice during the rise of the online video platform. YouTube’s own, Lucinda Barlow, also joined to talk about social good from […]
The SXSW trade show is filled with companies from across the globe bringing their latest products, ideas, and technology. Swarms of people wander the floor from the Startup Village to the Discovery Stage. The creations and collaborations abound. Yamaha is launching its own AI project called Duet with YOO. Designed for those looking to learn […]
SXSW attracts all kinds of industries and people from around the world. Arguably some of the best food trucks show up to present their dishes to the hungry patrons. Coffee roasters are no exception. From March 10-12 coffee roasters from across the country show up to Southbites (the food truck trailer park across the street […]