Defining your craft isn’t an overnight thing. How long has branding been important? A long time. In fact, the Guinness World Record for the oldest brand packaging is held by Tate and Lyle’s Golden Syrup, which has had the same packaging since 1885. In 2016, however, the fact of the matter is that branding can […]
Twitter GIFs coming to a mobile screen near you. Thousands of thumbs could be heard breathing a sigh of relief recently. Twitter is reportedly testing a new button that will relieve users of having to prowl the web for the perfect GIF to post. Some users have already been able to use the button, and it […]
Using a word without fully grasping its meaning is a linguistic crime. If you were to ask Maggie Gross, she would tell you that “average” is a word which has fallen victim to this practice. Her research project, “Understanding Average,” is an act of rehabilitation. Gross’ industry is advertising. She works for Havas Worldwide in […]