Preview – Death of the Demo: Rise of Branded Tutorial
Joshua Rosenbaum, creator of the panel “Death of the Demo; Rise of Branded Tutorial,” will discuss how the 40-minute-long video demo has come and gone, and that short, interesting video tutorials keep the “socially networked audience” entertained and coming back for more short bursts of information. Rosenbaum describes the Web as a “short-attention-span theater” where […]