Alexandra White

SXSW 2018 Highlights: Unity in New Experiences

When I was an undergrad student at Texas State a few years ago, I volunteered for SXSW during the music showcases for a couple of years. It was always a lot of fun, and I got to learn about a lot of new artists from all over the world. Through those experiences though, I never […]

Texas State Innovation Lab - Pockets

The Texas State Innovation Lab is an interactive event held during SXSW, and this year it was at the W Hotel in downtown Austin on Sunday, March 11. The Innovation Lab is a chance for Texas State students to showcase their innovative inventions on how to make the world a better, more functional place. With 15 […]

Day 5 Recap: This Is Us, Street Art, and Wisconsin Cheese

We’ve been lucky to have some amazing weather lately, despite our one day of boiling heat. I’ve been biking into SXSW every day from my home in east Austin, and this morning was particularly crisp. I got here earlier than normal because I’ve been so eager to get into the This Is Us cast panel […]

Interview with Austin-based Company Uplift Desk

Uplift Desk is an ergonomic company based out of Austin, Texas. They pride themselves on providing customizable designs at an affordable price for their consumers. Their main products are height-adjustable standing desks, to improve consumers’ posture and overall wellbeing. They have a booth at the SXSW Trade Show from now until March 14. Featured image from […]

Panel Recap: Emoticulture: How Data & Science Create Happiness

Marcus Collins, executive director of social engagement at Doner, held a dual session with Saleem Alhabash, a professor at Michigan State University. Together they spoke about ways to appeal to consumers’ emotions in marketing, rather than only focusing on selling them a product. Collins started off the panel with a bang, incorporating gifs and memes, […]

Interview with Sama'an Ashrawi: Writer, Producer, Creative Director

I’m really into creating intersections where they never existed before.” – Sama’an Ashrawi Sama’an Ashrawi wears many hats. He’s a writer, producer, and creative director for many different projects. He runs a site called Smntcs.com, which covers different genres of music and other entertainment categories. Ashrawi was interviewed by Darian Harvin, who runs a podcast called, […]