Chris Brogan and Julien Smith, authors of “Trust Agents,” doled out some of their irreverent wisdom on social media during their panel “I Don’t Trust You One Single Bit.”

“You can’t offer anyone any amount of money to make them your friend,” Smith said.

The same idea applies in social media. Everyone is out there, it seems like, to hustle their wares or get people to join their stupid club, Brogan said. You can’t just tweet people and ask them to show up at your concert or buy your stuff.

“Can social media or friendships sell cars or cameras?” Smith asked.

Not so much.

But friendship and investing in other people, without thinking about what you’ll get out of it in return, will increase your gravitational pull in you social circles.

Common sense? Maybe. But are you using it?

“We read a ton of shit online and in books and take in a bunch of information–and don’t apply a bit of it,” Smith said.

They also told people not to be afraid to charge for their time and talents. People are distrustful of freebies now. Money doesn’t go as far as it used to, but free stuff is flooding the “favor economy.”

“You’re getting people who will always leech off of you, and the moment you charge a dollar, they are fucking OUT!” Smith said.

He said people should create things of value and charge for them–don’t give away your content for free until you reach some “critical mass” and suddenly hope to become rich.

“They (social media types) have drank the Kool-Aid of free for so long–give away, give away–but don’t be a fucking idiot about it,” Smith said.