These days, multiplatform programming is becoming more of a necessity to TV producers. Although now being adopted by more and more producers, Embarrassing Bodies is a medicial TV show in the UK that was one of the first to adopt the concept in 2007. It has been hugely successful. A quick Google search results in not only its’ main website, but the numerous other sites, spin off programs and other resources that have spouted from its’ popularity.
Nick Lockey is a Multiplatform Producer with Maverick Television, the people behind the conceptualization and production of this series, along with Channel 4. He gave an insight into what goes into creating a program like this and how they continue to embrace new technology and the second screen.
A Chat with Nick Lockley about the Inspiration to go Multiplatform
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Cheers for coming along! Here is a link to the slides from the talk if you want to find out more: http://www.slideshare.net/nicklockey/sxsw-eb-for-presentation