The Trade Show has so many vendors, businesses and even countries to enjoy! From the interactive tech displays by Lockheed Martin to start-ups to the college and jobs recruiting tables there is so much to discover in one space to new products like the Internet of Things Teapot by Japanese company Teplo, which brews the perfect cup of tea every time.

One such display that caught a lot of attention was Next Level Apparel, provider of the softest t-shirts ever at SXSW. They have supplied SXSW with shirts for the last five years and plan to continue for however long there is a SXSW. Mark Seymour tells it better in his own words. Have a watch!