Earlier this Spring, I did a preview with Karin Hammerberg from Bleacher Report ahead of a panel she was apart of at SXSW 2017 entitled The Power of Storytelling in Sports Entertainment. Other panelists include the co-founders of The Kicker, the lead writer for Saturday Night Live, and the CEO of ACE Media. I attended the panel on Monday March 13th, and caught up with Hammerberg afterwards to ask her about the panel. You can watch the interview below, and check out my previous interview with Hammerberg here at Preview: The Power of Storytelling in Sports Entertainment.