March 2016

New independents: The new majority

Over the past few years an important shift has taken place in the demographics of the United States. Married people have become a minority. This change has obvious and important cultural ramifications and this year’s SXSW Interactive conference featured a session dealing with the marketing opportunities that have emerged in its wake. The session featured […]

Remaking the food system, one ingredient at a time

Travel Channel’s Andrew Zimmern sat down with Hampton Creek CEO and founder Josh Tetrick on Saturday for a talk about our food system. The panel, “JUST Food: What it Looks Like When We Start Over,” discussed more than just the hypothetical, it talked about what is being done, in companies, nationally and individually. There are […]

The new business of fresh food fast

Eating patterns change like fashion. This was one of the assertions made by CEO and founder of Freshly, a pre-prepared food service that delivers. Literally. To your door. The panel “Evolution of Fast Casual and the Shift to Mindful Eating” focused its attention on Freshly founder Mike Wystrach and By Chloe; with Chloe Coscarelli herself […]

Treating bodies right: Innovative ways to serve healthy food

Contemporary culture is riddled with opportunities to eat poorly. Unhealthy food tastes good and is available cheaply at every turn. This situation has created an obesity epidemic and a culture of bodily neglect. This year’s SXSW Interactive conference featured a session with a group of people trying to change fix a clearly broken system. Their […]

SXSW Interactive Advisor

Have you struggled with discovering specific panels you’re interested in? Becky Larson, a SXTXState vet, created an application that effectively organizes your panel search – check it out! She created subdivisions within each that reflect the trends for this years SXSW. Becky says, “a data panel in one track is bound to attack its material from a […]

Self Sells: How Glossier Is Delivering Beauty IRL

Emily Weiss, Founder and CEO of Glossier, has built an incredibly successful beauty brand around the idea of community and engagement with “her girl.” From the humble beginnings of a blog that started in Weiss’ apartment, Into the Gloss has since gained a cult following. More than a blog, the brand is a community and resource for beauty […]

League vs Player: The battle off the field

The panel “League vs Player: The battle off the field” features Andrew Brandt, Gabe Feldman, Scott Fujita and Kelli Masters. Together they discussed the many off-field controversies that have led to battles between professional sports leagues and their players, pertaining to violence, scandals and even drugs. What is League vs. Player? Well they covered two […]